Lucio’s Marina

The project involved leading a comprehensive brand refresh for Lucio’s, reshaping the visual identity across multiple touchpoints while keeping the restaurant’s Italian heritage at the centre. Classic Northern Italian influences were combined with a clean, contemporary design approach to create a look that feels both authentic and modern.

The refresh extended across colour palettes, typography, menus, signage, and digital assets, with a strong focus on cohesion and thoughtful simplicity. The work also included full art direction for a photoshoot with Timothy Birch.

The result is a unified brand experience that honours tradition while presenting a confident, refreshed visual presence.

Deliverables: Branding, Brand Guide, Social Media content, Website & Art Direction