Herbelle Skincare

This project focused on elevating Herbelle Skincare’s brand identity through thoughtful design, under Smith Madden. The work included creating eye-catching postcards, custom postal packaging and digital assets that reflected the brand’s refined, eco-luxe aesthetic and clearly communicated its core values. The website design combined clean layouts and considered visuals to deliver a smooth, on-brand user experience. Packaging concepts were developed to ensure a cohesive and premium look across the range, from material selection and structural design to label artwork and print production with the team.

Art direction was also a key part of the project, guiding the creative vision for a photoshoot in collaboration with photographer Taylah Golden.

Deliverables: Art Direction, Packaging Design, Shipper Box, Website design, Digital Content.